Soft power in international relations refers to the ability of a country to influence others through attraction and persuasion rather than coercion or military force. It involves leveraging culture, values, and policies to shape global perceptions and foster diplomatic relations. Countries exhibiting soft power may invest in cultural exchanges, educational programs, or humanitarian aid efforts, aiming to create a favorable image abroad. This contrasts with hard power, which relies on military capability or economic sanctions. The effectiveness of soft power can enhance a nation's stature, facilitate cooperation, and resolve conflicts without resorting to aggression.