"Opinion polling" involves the systematic collection and analysis of public opinions on various political issues, candidates, or policies. Polling typically utilizes surveys and questionnaires to gauge the attitudes and preferences of specific demographics within a population. These polls serve several purposes, including influencing campaign strategies, informing policymakers, and providing a snapshot of public sentiment. Reliable opinion polling can enhance political discourse by identifying key concerns among voters and reflecting societal shifts, ultimately assisting in understanding voter behavior in the political arena.