“Populist rhetoric” refers to communication strategies that emphasize appealing to the needs and interests of ordinary people, often contrasted with elites or established institutions. This style typically highlights perceived injustices and advocates for the common citizen, using emotional appeals and simple language. Populism can arise across the political spectrum, serving to mobilize support for particular movements or candidates. However, it can also oversimplify complex issues and exacerbate divisive sentiments within society, leveraging discontent for political gain.