Social media plays a crucial role in political campaigns by transforming how candidates communicate with voters and share their messages. It enables rapid dissemination of information, increased engagement, and real-time feedback. Politicians utilize platforms like Twitter, Facebook, and Instagram to mobilize support, promote policies, and build brand identity. Additionally, social media allows grassroots movements to thrive, amplifying voices that may have previously gone unheard. However, the challenges of misinformation and polarizing content also complicate the landscape, making it essential for campaigns to navigate these dynamics carefully.