Grassroots lobbying refers to efforts aimed at mobilizing public support for a cause, encouraging citizens to advocate for policy changes at the grassroots level. It differs from traditional lobbying, which typically involves direct interaction with decision-makers and legislators, often by hired professionals. Grassroots movements focus on building community involvement and leveraging public opinion to exert pressure on lawmakers. This approach can democratize the lobbying process, empowering individuals and groups to influence policy outcomes based on collective voices rather than solely on formal lobbying strategies.