"Direct action" in political movements refers to nonviolent or violent activities aimed at achieving immediate change without going through traditional political processes. This can include protests, sit-ins, and civil disobedience. Direct action seeks to raise awareness about social injustices and pressurize authorities to act swiftly. It is often employed when other forms of advocacy fail or when urgent action is required. By directly confronting power structures, activists generate public attention and mobilize support for their causes, highlighting the effectiveness of grassroots movements in promoting social and political transformation.