A valence issue in political discourse is a matter on which most people agree and therefore usually garners widespread support across the political spectrum. Examples include concerns about national security, economic stability, or public health. Because these issues are generally perceived positively, candidates aiming to showcase their commitment may adopt similar stances to resonate with voters. Valence issues contrast with position issues, where opinions diverge significantly. Articulating strong positions on valence issues can enhance a candidate's appeal and strengthen their electoral chances.