Populist rhetoric refers to a style of political communication that appeals directly to the common people, often by contrasting them with elites or established authorities. This rhetoric aims to cultivate a sense of shared identity and grievance among the populace, creating a narrative that portrays ordinary citizens as virtuous and elites as corrupt or out of touch. Populist leaders utilize this approach to gain support and mobilize followers, often simplifying complex issues into clear narratives that resonate emotionally with their base.