A populist leader typically appeals to the electorate by positioning themselves as a voice for the common people against a corrupt or out-of-touch elite. They often frame their messages in simple, relatable terms, promising to address the needs and grievances of ordinary citizens. Populist rhetoric frequently includes themes of nationalism, anti-establishment sentiment, and the promotion of policies perceived to benefit the masses over traditional political interests. This appeal can evoke strong emotional responses, fostering a sense of solidarity among supporters who feel neglected by conventional political processes.