A "grassroots campaign" is a political movement that starts at the local level, mobilizing ordinary citizens to advocate for specific issues or candidates. These campaigns emphasize community involvement, aiming to generate support through volunteer efforts, local events, and social media outreach. Rather than relying on traditional top-down approaches, grassroots campaigns harness the collective power of individuals to influence decision-makers and raise awareness about particular concerns. Their success often relies on the ability to engage and empower community members, fostering a sense of ownership and participation in the political process.