Political polls can significantly impact campaigns by shaping public perceptions and influencing voter behavior. They provide insights into candidate approval ratings, issue priorities, and potential electoral outcomes. Campaigns often use polling data to adjust strategies, targeting specific demographics or issues to resonate with voters' concerns. However, the potential for polling bias can lead to misinterpretations, causing candidates to overestimate or underestimate support. Additionally, excessive focus on polls may lead to a bandwagon effect, where voters gravitate towards perceived frontrunners, further complicating the electoral landscape.