Political rhetoric significantly shapes social attitudes by framing issues in specific ways that resonate with the public. Politicians use persuasive language to evoke emotions, reinforcing or altering societal norms. For example, framing immigration as a threat can incite fear and hostility, while presenting it as a contribution can foster acceptance and empathy. The media's role in amplifying particular narratives further exacerbates these effects, influencing public perception and behavior. Understanding the power of rhetoric is key to recognizing its impact on societal cohesion and division.