The term "strategic voting" refers to the practice of voters choosing candidates not solely based on preference but rather to optimize electoral outcomes. Voters may select a less preferred candidate they perceive as having a better chance of winning or to prevent an undesirable candidate from succeeding. This behavior often arises in plurality systems, where vote-splitting can lead to the election of a candidate opposed by a majority. Strategic voting can significantly impact election results, motivating candidates to adjust platforms and campaign strategies to attract broader support while complicating the electorate's decision-making process.