The term "grassroots movements" denotes organizations or campaigns initiated and driven by ordinary citizens at the local level rather than by established political leaders or parties. These movements often arise in response to specific issues, aiming to mobilize community awareness and action around social, environmental, or political causes. Grassroots advocacy typically emphasizes participation, urging individuals to engage in activism through demonstrations, petitions, or direct outreach to policymakers. This approach is crucial for fostering community identity and empowerment in the pursuit of change.