Populist rhetoric typically includes a strong emphasis on the needs and concerns of the "common people," often contrasting them with the "elite" or "establishment." It frequently employs simplistic language and emotionally charged expressions to resonate with broad audiences. Populist leaders may use narratives that depict a crisis or sense of urgency, framing issues in binary terms—us versus them. This approach tends to foster a sense of identity and solidarity among followers while promoting contentious viewpoints against established political norms. Ultimately, populist rhetoric seeks to mobilize support by appealing to widespread sentiments of discontent and disenfranchisement.