The term "moral majority" refers to a movement in American politics that emerged in the late 20th century, primarily associated with the evangelical Christian community. This coalition sought to influence political policies and elections by promoting conservative values and moral issues, such as family values, opposition to abortion, and support for school prayer. It emphasized the idea that a significant portion of the American populace shared these values, advocating for their importance in public life and policy-making, particularly during the 1980s and 1990s.