A political leader with a populist approach prioritizes the interests and concerns of the "common people" over elite institutions or established norms. Often characterized by charismatic rhetoric, populist leaders claim to be the voice of the people, presenting themselves as outsiders to the political system. This approach can mobilize significant public support, especially during times of economic unrest or social discontent. However, populism can risk oversimplifying complex issues and encouraging divisive politics, potentially undermining democratic institutions in pursuit of immediate popular approval.