Digital campaigning has transformed elections by leveraging social media and online platforms to reach voters directly. This method allows candidates to engage with constituents in real-time, tailor messages to specific demographics, and mobilize supporters more effectively. However, digital campaigning also raises concerns about misinformation, data privacy, and the potential for unequal access to technology. The impact of online strategies can lead to heightened political polarization and an influence on public opinion through targeted ads and echo chambers. Overall, digital campaigning reshapes the electoral landscape by making it more immediate and interactive.