Methods for measuring public opinion include surveys, polls, focus groups, and social media analysis. Surveys and polls are the most common, providing quantitative data on voter preferences, attitudes, and priorities. They assist political leaders in gauging sentiment on key issues. Focus groups allow for qualitative insights, revealing deeper motivations behind public opinions. Social media analysis captures real-time reactions and emerging trends, reflecting public discourse. Each method has its strengths and limitations, but together they offer a comprehensive understanding of the public's views, informing policy decisions and electoral strategies.