Populist political movements are characterized by their appeal to the ordinary people against a perceived elitist establishment. These movements often employ a rhetoric of nationalism and anti-establishment sentiments, emphasizing themes of self-interest and individual empowerment. They often focus on socio-economic issues, advocating for policies that resonate with the struggles of the common populace. Populist leaders may leverage social media and rallies to galvanize support, presenting themselves as champions of the people while challenging traditional political paradigms.