The implications of social media on political campaigns are profound and multifaceted. Social media platforms enable candidates to reach a vast audience, engage directly with voters, and disseminate their messages quickly. These platforms facilitate grassroots movements and mobilization, allowing for real-time interaction and feedback from constituents. However, social media can also spread misinformation and polarization, impacting public perception and electoral outcomes. The use of data analytics allows campaigns to target specific demographics effectively, altering traditional campaign strategies and reshaping the political landscape in modern democracies.