Digital campaigning has transformed modern elections by utilizing data-driven strategies to target voters more effectively. Campaigns deploy social media and online platforms to reach diverse demographics, tailor messages, and engage voters in real-time. This shift allows for more interactive and personalized communication, enhancing voter outreach and mobilization. However, the implications also include concerns over privacy, the spread of disinformation, and the potential for manipulation of public opinion. As a result, digital campaigning reshapes electoral strategies while raising fundamental questions about the integrity of the democratic process.