The implications of algorithm-based political advertising are profound, as they can profoundly influence political outcomes and voter behavior. Algorithms personalize content to target specific demographics, increasing engagement but also potentially fostering polarization. Advertisements can exploit individual preferences, which may lead to echo chambers that reinforce existing beliefs rather than promoting informed decision-making. While effective for candidates aiming to mobilize support, this targeted approach raises ethical questions about disinformation and manipulation. Understanding these dynamics emphasizes the need for regulation and transparency in political advertising, ensuring fairness and accountability in democratic processes.