The functions of a political campaign manager include strategic planning, organization, and execution of a candidate's campaign. They oversee all aspects, from voter outreach and fundraising to messaging and media relations. A campaign manager develops a coherent strategy to mobilize support and increase visibility, ensuring that the candidate's platform resonates with voters. They also coordinate volunteers and staff, manage budgets, and analyze polling data to adjust tactics as needed. Effective campaign management is crucial for navigating the complexities of elections and maintaining a cohesive team that can adapt to changing circumstances.