Swing voters are individuals who do not consistently vote for one political party and can shift their support between elections. These voters are crucial in determining the outcomes of close elections, as their preferences can swing the balance of power between parties. Understanding the motivations and demographics of swing voters helps campaigns tailor their messages to appeal to this undecided electorate. Engaging with swing voters effectively can influence key issues that resonate with them, ultimately impacting election results. Their significance underscores the importance of broad-based appeals and targeted strategies in modern electoral politics.