The media shapes political consciousness by influencing how information is disseminated and interpreted by the public. It serves as a primary source of news, providing context and analysis on political events and issues. Through framing and agenda-setting, the media can highlight certain topics while downplaying others, affecting public perceptions and priorities. Furthermore, the rise of social media platforms has transformed how information spreads, allowing for diverse voices and opinions. This new landscape can enhance civic engagement but also foster polarization, as individuals gravitate toward information that reinforces their existing beliefs.