The concept of soft power, coined by Joseph Nye, refers to a country’s ability to influence others through attraction rather than coercion. This influence is achieved via cultural appeal, political values, and foreign policies that are seen as legitimate or moral. Soft power contrasts with hard power, which relies on military or economic force. Countries can enhance their global standing by leveraging soft power to foster relationships, build alliances, and shape international norms. This strategy often creates a more favorable environment for achieving diplomatic goals.