The concept of “soft money” affects political financing by allowing unlimited contributions to political parties for activities not directly tied to individual candidates. This type of financing can be leveraged for advertising, voter mobilization, and other related expenses. Although soft money is often used to circumvent contribution limits imposed on direct candidate funding, its use raises concerns about the influence of wealthy donors and special interest groups in the political process. Consequently, the proliferation of soft money can contribute to political inequality and undermine the integrity of elections and policymaking.