Technology alters the landscape of political campaigning by enabling new strategies for outreach and engagement. Modern campaigns leverage social media and online platforms to disseminate information quickly and mobilize supporters. These tools enhance the ability to target specific voter demographics with tailored messaging, allowing for more efficient campaign strategies. Additionally, technology facilitates real-time feedback and data collection, enabling campaigns to adapt rapidly. However, this evolution also raises concerns about disinformation and unequal access to resources, reshaping how political engagement occurs in contemporary society.