Social media has transformed modern political campaigns by providing unprecedented access to voter engagement and information dissemination. Campaigns utilize platforms like Facebook, Twitter, and Instagram to interact directly with voters, share messages, and build grassroots support. This immediacy allows for rapid responses to political events and public sentiment. However, the influence of fake news and misinformation poses significant challenges, potentially skewing public perception and engagement. Social media also emphasizes the importance of digital literacy as a critical skill for voters navigating information in a politically charged environment.