Propaganda functions in political campaigns by strategically disseminating information to shape public opinion and advance specific agendas. It employs emotional appeal, slogans, and targeted messaging to forge strong connections with audiences. Politicians utilize propaganda to highlight their strengths or diminish opponents, often simplifying complex issues to suit their narratives. While propaganda can mobilize support and create unified movements, it also raises ethical concerns regarding misinformation and manipulation. Its effectiveness relies on the exploitation of media channels and behavioral psychology to influence voter beliefs and actions.