Political rhetoric can significantly impact voters’ attitudes by shaping perceptions and framing issues in ways that resonate emotionally or ideologically. Candidates use rhetorical strategies such as appeals to values, fear, or hope to persuade voters. Effective rhetoric can create a connection between the candidate and the electorate, influencing voter behavior. Conversely, negative rhetoric can polarize opinions and create divisions among voters. Ultimately, the art of rhetoric remains a powerful tool in swaying public opinion and mobilizing electoral support.