Political language profoundly impacts public perception by shaping narratives and framing issues. Politicians and media use selective language to evoke emotions, emphasise particular viewpoints, or downplay dissent. Terms like "illegal" versus "undocumented" can significantly influence how the public perceives an issue, like immigration. Additionally, political rhetoric can mobilize support or instigate fear, directly affecting voter behavior and civic engagement. When language is strategically crafted, it can persuade individuals and communities to align with specific agendas, ultimately shaping the political landscape. Thus, understanding political communication is key to interpreting public discourse.