Political communication shapes election outcomes by influencing voter perceptions and behavior through targeted messaging. Campaign strategies often utilize various media, including television, social media, and advertisements, to convey candidates' platforms and values. The framing of issues and candidates can significantly sway public opinion, especially among undecided voters. Additionally, the rapid dissemination of information—both accurate and misleading—can impact voter engagement and decision-making. Thus, effective political communication is essential for candidates aiming to connect with the electorate and mobilize support.