In a digital society, political communication undergoes rapid change, heavily influenced by social media platforms. The digital landscape allows for instantaneous sharing of information and engagement, reshaping how political messages are disseminated. Discourse is often characterized by real-time interaction, where citizens can respond to and amplify messages directly. However, this environment also leads to concerns about misinformation, echo chambers, and polarization. As traditional media shifts, politicians must adapt their strategies, utilizing digital tools to reach and mobilize constituents more effectively.