Political communication affects voter perception by shaping how individuals understand issues, parties, and candidates. The way candidates frame their messages—using rhetoric, visual media, and narratives—can significantly influence public opinion and voter behavior. Additionally, social media platforms allow for rapid dissemination of information, enabling campaigns to reach a wider audience but also raising concerns about misinformation and echo chambers. Effective political communication builds trust and rapport with voters, while poor messaging can lead to confusion and alienation, ultimately impacting electoral outcomes.