Partisan media has a profound impact on public perception of politics, often reinforcing existing biases. Through selective coverage and framing, it shapes the narrative surrounding political events and figures, leading to polarization among viewers. Audiences tend to seek out media that aligns with their beliefs, creating echo chambers where dissenting opinions are marginalized. This can result in misinformation and a skewed understanding of political realities, as individuals may become unable to critically engage with opposing viewpoints. The overall effect is a society where consensus is hard to achieve, and political division deepens, stalling democratic processes.