Media framing has a significant effect on how the public perceives political issues. By highlighting certain aspects while downplaying others, the media can shape narratives that influence public opinion. For instance, the way an issue is framed—whether as a crisis or a routine matter—can affect perceptions of urgency and importance. This selective presentation influences how audiences interpret information and can lead to polarized viewpoints. Furthermore, frames often reflect the agenda of political elites or interest groups, which may result in biased or incomplete representations. Consequently, understanding media framing is essential for critically assessing political discourse.