Media framing significantly affects public perception of political issues by influencing how information is presented and interpreted. The choice of words, images, and narrative structures can shape audience opinions and attitudes. For instance, framing issues like immigration as a “crisis” can provoke fear and support for stricter policies, whereas portraying it as a “humanitarian challenge” might foster empathy and calls for comprehensive reform. This manipulation of public discourse highlights the power of media in shaping political agendas and encourages critical consumption of news, as framing can lead to divergent understandings of the same issue.