Media coverage significantly influences public perception of political candidates by shaping narratives and framing issues. Through selective reporting, opinion pieces, and advertisements, the media can highlight strengths or flaws, impacting voter perceptions and ultimately their decision-making at the polls. Effective media strategies can enhance a candidate's visibility and connect with the electorate. Moreover, the rise of social media allows for rapid dissemination of information (and misinformation), adding to the complexity of how candidates are viewed and affecting political discourse.