Media coverage plays a pivotal role in shaping public perception of issues by framing narratives that influence societal attitudes and beliefs. It can amplify particular viewpoints or marginalized voices, guiding the public discourse on political matters. The bias and emphasis of media reports can create or alleviate social tensions, ultimately impacting policy decisions and elections. Moreover, sensationalized reporting can lead to heightened emotional responses from the public, affecting reactions to crises. In essence, the media acts as a gatekeeper, influencing how issues are understood and prioritized in public consciousness.