Media bias significantly influences public perception of political issues by shaping narratives and framing stories in specific ways. When news outlets favor certain political parties or ideologies, it can lead to a skewed presentation of facts, potentially distorting the audience's understanding. This bias may result in confirmation bias among the public, where individuals seek information that aligns with their existing beliefs. Consequently, a polarized media landscape contributes to societal divides, affecting how citizens engage with political discourse and ultimately shaping electoral outcomes.