Media bias can heavily influence public perception in politics by framing issues in a particular light and shaping narratives. News outlets may display partiality in coverage, affecting how audiences perceive politicians, policies, and societal events. This distortion can result in a polarized public, where individuals consume news that aligns with their beliefs, reinforcing existing biases. Consequently, media bias impacts electoral outcomes, public trust, and overall civic discourse, emphasizing the importance of critically assessing media sources for well-rounded perspectives.