Mass communication, especially through media and social networks, significantly influences political affectivity by shaping public perception and emotions regarding issues, parties, and candidates. It serves as a primary tool for conveying political messages and mobilizing support or dissent. Through framing and agenda-setting, mass communication impacts the political discourse, making specific topics more salient. Furthermore, it fosters political engagement by encouraging discussions among citizens, ultimately translating emotions into political participation, including voting and activism. Thus, mass communication plays a crucial role in how individuals connect emotionally with political narratives.