Identity politics significantly shapes electoral strategies by compelling political parties to target specific demographic groups based on shared characteristics, such as race, ethnicity, or gender. By catering to the unique concerns and aspirations of these groups, parties aim to garner support and increase voter turnout. However, identity politics may also deepen societal divisions or lead to alienation among those who feel excluded from the political discourse. Consequently, candidates often navigate the delicate balance of addressing identity-based issues while promoting a unifying message that resonates with a broader electorate. This dynamic can influence campaign messaging and resource allocation.