Crisis communication impacts public trust in government significantly, as it measures how effectively leaders manage information during emergencies. Effective communication builds confidence, providing timely updates and demonstrating competence in handling crises, which can reassure citizens. In contrast, poor communication or misinformation can lead to confusion, panic, and distrust toward authorities. Citizens expect transparency and accountability; thus, proactive and empathetic communication strategies can enhance trust. Governments must prioritize clear messaging and public engagement to maintain credibility and foster a collaborative relationship with the public during challenging times.