Campaign strategy evolves with technology by embracing new tools for outreach, communication, and data analysis. Advances in social media allow campaigns to target voters with precision, enhance engagement, and mobilize supporters quickly. Technologies such as big data analytics enable candidates to identify trends and voter preferences, tailoring their messages accordingly. Additionally, digital platforms facilitate grassroots organizing, providing avenues for fundraising and volunteer coordination. As technology continues to reshape the political landscape, campaigns adapt by leveraging these innovations to improve voter engagement and increase overall electoral success.