Activism significantly influences corporate political behavior by urging companies to adopt socially responsible practices. Activist campaigns can pressure corporations to align with public values, such as sustainability and equity. This shift can result in changes to corporate policies, investments in diversity, and responses to social justice movements. Moreover, corporations may engage in social branding to maintain their image and respond to consumer demands for ethical operations. As activism grows, businesses increasingly recognize the importance of their role in societal issues, intertwining corporate success with a commitment to social responsibility.