Technological advancements influence political campaigns by enabling innovative strategies for outreach and engagement. Digital platforms have transformed how candidates communicate, gather donations, and mobilize supporters. Social media allows for targeted advertising, enhancing candidates' ability to reach specific demographics effectively. Additionally, technological tools can facilitate real-time data analysis, enabling campaigns to adapt messages quickly based on voter sentiment. However, the rise of misinformation and disinformation campaigns poses significant challenges. Ultimately, technology has democratized information access, altered political discourse, and reshaped the campaign landscape.