Social media platforms play a crucial role in enhancing electoral engagement, allowing candidates to reach broader audiences through targeted campaigns and direct communication. They facilitate discussions, enabling voters to share opinions and mobilize support. Platforms like Twitter and Facebook provide tools for organizing events and fundraising, increasing political activism. However, the speed of information dissemination can also lead to the spread of misinformation, impacting voter perceptions and decisions. The interactive nature of social media allows for rapid feedback, but it can create echo chambers, reinforcing existing beliefs and potentially polarizing the electorate further.